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Customer Acquisition vs Retention [Infographic]

20 Jan 2019

Did you know that maintaining an existing customer is only one-fifth the cost of attracting a new one? The primary principle of any business is to preserve customers and cultivate lasting relationships with them, thus avoiding expenses associated with customer acquisition. Statistics indicate that 44% of companies prioritize customer acquisition over retention, while only 18% prioritize retention. Additionally, a mere 40% of companies and 30% of agencies place equal emphasis on acquisition and retention. For more intriguing and pertinent information like this, explore our infographic titled 'Customer Acquisition Vs. Retention Costs – Statistics And Trends.

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